A survey of broadband account holders sheds some light on New
Zealanders' developing internet habits, including that nearly
half of users do not understand what ultrafast broadband is,
that people feel guilty about the amount of time they spend
online and that the internet is beginning to rival television
The results of the New Zealand survey by Australian online
customer satisfaction research outfit Canstar, show Otago
users' broadband habits are changing, too.
More than half (54%) of the Otago broadband users surveyed
said they were using more data than they did a year ago.
Increasing internet use was also starting to impact on
relationships, with 8% of Otago respondents saying their
internet use was impacting negatively on their relationships,
while 30% said they felt guilty about how much time they
Children were also spending more time on the internet, with
40% of parents with children living at home saying their
children now spent more time online than they did watching
television, and 77% saying the internet was a necessity for
their children's homework.
The majority of Otago respondents (61%) also said they felt
they paid too much for their broadband package, while 45%
said they did not know how ultrafast broadband (UFB) would
differ from their current service, despite the Government
introducing UFB across the country.
Of the 1824 people surveyed across New Zealand as part of a
regular Canstar survey, most seemed to manage their time
online, with only 10% saying their internet use impacted on
their relationships, while just over a quarter of all
respondents said they felt guilty about the amount of time
they spent online.
Nearly 60% of respondents said they spent more time online
than they did a year ago.
Orcon took top honours for customer satisfaction rated on
several categories including value for money, speed,
reliability and billing), beating Slingshot, Vodafone New
Zealand, Telstra Clear and Telecom.