Vintage frock guru . . . Founder and owner of Los Angeles
vintage clothing store The Way We Wore, Doris Raymond,
during filming of new NHNZ show L.A. Frock Stars. PHOTO:
Dunedin-based NHNZ executive producer Judith Curran will
step out in a locally designed dress at the Los Angeles
premiere of new fashion-centred NHNZ show L.A. Frock Stars on
''I will be wearing a gorgeous dress by Charmaine Reveley, so
I will feel pretty good at the launch party among the press
and celebrities,'' Ms Curran said.
Created by NHNZ for the niche Smithsonian Network in the
United States, and BBC Worldwide, L. A. Frock Stars is
another foray for NHNZ into the increasingly popular genre of
character-driven documentaries. The show is not scheduled to
air in New Zealand as yet.
L.A. Frock Stars follows the day-to-day work of Los Angeles
woman Doris Raymond and the staff of her vintage clothing
store The Way We Wore.
''Doris is the sort of person who is perfect for the
character-driven shows that are all the rage at the moment,''
Ms Curran said.
Doris Raymond was found by the NHNZ development department
and the friendly Kiwi approach won her over, even though she
was being pursued by US channels. The footage for the show
was filmed by an LA-based crew, with production completed at
NHNZ's Dunedin headquarters.
''Along with Doris and her amazing staff, the high-end
vintage clothing at the store really shines,'' Ms Curran
The Way We Wore sourced vintage pieces from every decade of
the 20th century, including fabulous designer pieces worth
tens of thousands of dollars. The crew was also able to film
some of the store's celebrity customers, including burlesque
artist Dita Von Teese, a fan of 1940s' fashion.
''During the production process, we learned a lot about the
designers - it was great fun,'' Ms Curran said.
So far, six half-hour episodes of the show had been made, but
NHNZ was hoping for strong ratings, leading to the chance to
film more episodes.
As a long-standing maker of natural history documentaries, Ms
Curran is relishing the opportunity to work on projects such
as L.A. Frock Stars.
''In the end, whether the show is about fish or fashion, it
boils down to telling great stories - and that is what NHNZ
is known for.''