LA frock star comes on board for NHNZ series

Vintage frock guru . . . Founder and owner of Los Angeles vintage clothing store The Way We Wore, Doris Raymond, during filming of new NHNZ show L.A. Frock Stars. PHOTO: NHNZ
Vintage frock guru . . . Founder and owner of Los Angeles vintage clothing store The Way We Wore, Doris Raymond, during filming of new NHNZ show L.A. Frock Stars. PHOTO: NHNZ
Dunedin-based NHNZ executive producer Judith Curran will step out in a locally designed dress at the Los Angeles premiere of new fashion-centred NHNZ show L.A. Frock Stars on March 7.

''I will be wearing a gorgeous dress by Charmaine Reveley, so I will feel pretty good at the launch party among the press and celebrities,'' Ms Curran said.

Created by NHNZ for the niche Smithsonian Network in the United States, and BBC Worldwide, L. A. Frock Stars is another foray for NHNZ into the increasingly popular genre of character-driven documentaries. The show is not scheduled to air in New Zealand as yet.

L.A. Frock Stars follows the day-to-day work of Los Angeles woman Doris Raymond and the staff of her vintage clothing store The Way We Wore.

''Doris is the sort of person who is perfect for the character-driven shows that are all the rage at the moment,'' Ms Curran said.

Doris Raymond was found by the NHNZ development department and the friendly Kiwi approach won her over, even though she was being pursued by US channels. The footage for the show was filmed by an LA-based crew, with production completed at NHNZ's Dunedin headquarters.

''Along with Doris and her amazing staff, the high-end vintage clothing at the store really shines,'' Ms Curran said.

The Way We Wore sourced vintage pieces from every decade of the 20th century, including fabulous designer pieces worth tens of thousands of dollars. The crew was also able to film some of the store's celebrity customers, including burlesque artist Dita Von Teese, a fan of 1940s' fashion.

''During the production process, we learned a lot about the designers - it was great fun,'' Ms Curran said.

So far, six half-hour episodes of the show had been made, but NHNZ was hoping for strong ratings, leading to the chance to film more episodes.

As a long-standing maker of natural history documentaries, Ms Curran is relishing the opportunity to work on projects such as L.A. Frock Stars.

''In the end, whether the show is about fish or fashion, it boils down to telling great stories - and that is what NHNZ is known for.''

ODT/directory - Local Businesses

CompanyLocationBusiness Type
Otago Transport LtdPalmerstonTransport & Haulage
Action Landscaping LtdDunedinLandscape Supplies
JNJ International LtdDunedinTransport & Haulage
Dunedin Cleaning ServicesDunedinCleaners