St Clair artist Justin Summerton hangs his work Whareakeake at the Dunedin Community Gallery for tonight's Insiders Dunedin relaunch. Photo by Gregor Richardson.
Insiders Dunedin is being relaunched tonight in an effort to
rejuvenate its use by the city's population, for the
promotion of Dunedin as a whole.
Initially launched in 2010, the Insiders Dunedin website was
part of the $500,000 Brand Dunedin campaign spearheaded by
the Dunedin City Council and used by seven ''brand partner''
organisations, including Tourism Dunedin.
It encouraged the city's residents to share their stories,
photographs, videos, blogs and other information about
Dunedin on a website, to promote the city to visitors.
But after initially gaining recognition, the website fell
Tourism Dunedin digital marketing manager Josh Jenkins hoped
the relaunch would prompt people to again become involved in
the website, which was attracting a growing number of
Competitions would provide an incentive for people to
participate, he said.
Quotes, travel tips, photographs and other content put on the
website by residents was featured in marketing - showing on
billboards, in brochures, on radio and television advertising
and within campaigns for major Dunedin events, including iD
Dunedin Fashion Week.
The website provided ''real'' testimonials and advice to
visitors, Mr Jenkins said.
It was also an avenue for Dunedin artists, photographers and
others to promote local material, he said.
About 100 people were expected at the Dunedin Community
Gallery in Princes St for the 5.30pm relaunch.
Those present will be invited to taste and suggest a name for
a new Dunedin cocktail, and watch the latest short films
about Dunedin identities and locations.
Representatives from the city council, University of Otago,
Chamber of Commerce Otago branch and Otago Polytechnic are
among those invited.
The gallery exhibition, also comprising Dunedin fashion and
art, will be open to the public from 10am to 4pm from
Thursday to Sunday this week.