Continued popularity during winter has contributed to the Toitu Otago Settlers Museum attracting more than 218,000 visits since reopening in December.
A report by museum director Linda Wigley tabled at this week's museum board meeting included a graph showing visitor numbers continuing to rise.
Board chairwoman Dr Dorothy Page said repeat visits by Otago people contributed significantly.
Before the redevelopment was completed late last year, the museum attracted about 65,000 visitors a year.
