Canterbury of New Zealand Dunedin store manager Katelyn
Osten wears Otago rugby apparel in Dunedin yesterday. Photo
by Peter McIntosh.
The spike in sales of Otago rugby supporters' apparel is
expected to increase before Sunday's Ranfurly Shield defence.
Canterbury of New Zealand Dunedin manager Katelyn Osten said
the George St store had sold 38 Otago supporters' items since
Otago won the shield on Friday.
''There's definitely been a spike in demand. It's been good
The limited edition Speight's Fund jersey had nearly sold
out, but the store had plenty of other Otago gear for the
expected influx of buyers.
''Come the weekend, there will be quite a few people in town
buying supporters' gear.''
Champions of the World Dunedin manager Matt Clifford said the
store had sold a ''season's worth'' of supporters' gear in
the week since Otago raised the shield.
The Otago replica jersey had been the most popular item and
demand for blue and gold gear was ''getting bigger and
Stirling Sports Dunedin owner Russell Fowler said he
traditionally sold about three Otago replica jerseys a year,
but since the shield win he had sold five jerseys, sold out
of scarves and almost out of caps, and sales of shorts had
Many dads would be unwrapping Otago gear on Father's Day, he
A Canterbury-made T-shirt that detailed the historic win and
was set for release tomorrow was nearly sold out through
Estimating the amount of extra gear to order to meet the
''unprecedented'' demand was tricky, he said.
A Rebel Sport Dunedin spokeswomen said there had been a
''spike'' in supporter gear sales, but specific sales figures
could not be revealed.
Otago Sports Depot assistant Anna Smith said the Dunedin
store was selling Otago jerseys, shorts, T-shirts, hoodies,
beanies, scarves, caps and flags.
Since the shield win, people had bought supporters' gear
every day, she said.
The Otago replica rugby jersey - particularly the Speight's
Fund jersey - and the flags had been popular, she said.
The team's success on Sunday would dictate future sales, she
''If Otago defend their title on Sunday, I think it [Otago
gear] will continue to sell well. If they don't, then, yeah,
we'll see. Hopefully they'll win.''