Dunedin tourism operators are focusing their attention on
China, and how to better accommodate the growing number of
Chinese visitors to the city.
A workshop dedicated to ''becoming China ready'' will be held
in Dunedin on September 26, as part of a national programme.
Guest speaker Amy Adams, of Occam Consulting, helps
professionals bridge the gap between China and the Western
She has spent 15 years working in China, and trained
thousands of New Zealanders to better understand Chinese
business through her association with Tourism New Zealand and
New Zealand Trade and Enterprise.
Ms Adams will explain how Dunedin tourism professionals can
attract and accommodate Chinese visitors.
Tourism Dunedin is promoting the workshop as an opportunity
for tourist business operators to learn more about the
growing inbound market from China.
''The session will give attendees an understanding of the
expectations of our Chinese visitors and provide tools to
help them develop their business with this market in mind.''
The workshop is being organised in conjunction with
Christchurch International Airport, which recently appointed
a China trade representative to support the South Island
Swallow Wang, from Shanghai, has been employed to help
tourism wholesalers and trade representatives develop South
Island itineraries for Chinese visitors.
Tourism Dunedin is one of 13 South Island regional tourism
organisations helping fund her appointment. At present only
about 20% of Chinese visitors to New Zealand tour the South
Prime Minister John Key wants the number of Chinese visitors
to New Zealand to top one million annually within five years,
with about 180,000 visiting the South.
Australia remains Dunedin's largest international tourism
market, but more Chinese are including the city in their