Tourism Dunedin is sending staff member Gil Abercrombie to
Tourism Dunedin is sending a staff member to China for
two trade training courses to attract more Chinese visitors in
Gil Abercrombie will participate in the China Frontline
Training Roadshow and Kiwi Link Greater China workshops
organised by Tourism New Zealand.
She and other delegates of the Kiwi Link event will spend a
few days in the city of Wuxi, near Shanghai, from October 22.
They will inform more than 50 Chinese travel company
representatives about tourist attractions and opportunities
in New Zealand.
Ms Abercrombie said it was an opportunity to make sure
Dunedin was not ignored by Chinese visitors.
''It's all about pushing Dunedin's profile and making sure we
are up there for the burgeoning Chinese market. Hopefully, we
stay alongside whatever increases there are in the market's
size, and continue to maintain or improve our market share,''
The Frontline Training course will be held in Shanghai,
Beijing, Guangzhou and Hong Kong from October 25 to November
It will also give New Zealand delegates the chance to market
New Zealand and its various regional activities to Chinese
tourism wholesalers and retailers.
Ms Abercrombie said Tourism Dunedin had prepared special
itineraries for Chinese travellers, which included
information about which attractions and activities offered
Chinese language options for visitors without interpreters or
She asked any Dunedin tourism operators with new or improved
Chinese language options to contact her in the next few weeks
so she could provide the most updated information to both
travel whole-salers and retailers in China.
Most tourism professionals in Dunedin were ''keen'' to adapt
to the growing Chinese market, despite the South Island
receiving considerably fewer visitors from China than the
North Island, she said.
''It's difficult because we have yet to see the huge numbers
of Chinese they get in places like Rotorua and Auckland, so
operators have to weigh up how much money they invest in
Chinese language options.
''It's the chicken or the egg scenario: do you adapt to a
market you can see or do you adapt hoping to see that
Feedback from Chinese travel professionals to date indicated
Tourism Dunedin had better information available to Chinese
language speakers than other regional tourism organisations
in the South Island, Ms Abercrombie said.
Tourism Dunedin was also represented at a similar trade event
in Perth recently.
It was organised in conjunction with Tourism New Zealand and
was aimed at raising the profile of the South Island as a
suitable destination for Western Australians. Air New Zealand
will start direct flights between Perth and Christchurch in