Onesie fans (from right) Andrina Salisbury, Cherise Tan, Penny Beetham, Jasmine Walsh and Avril Michelle are living proof Dunedin is fast becoming the onesie capital of New Zealand. Photo by Stephen Jaquiery
Dunedin is fast becoming the ''onesie'' capital of New
Bed Bath and Beyond buying manager Carla Frische, of
Auckland, said its Dunedin store sold the most ''onesie''
jumpsuits per capita out of any of its stores nationwide.
''As fast as they come in, is as fast as they go out.''
A onesie had a zip in the front and a rear ''flap'' so that
the garment required minimal removal, Ms Frische said.
Although she bought the garments, she would discourage anyone
to wear one in public.
'' Personally, I think they are hideous but everyone else
thinks they're great.''
She had expected the comfortable clothing to be a ''fad'' but
strong sales continued.
Ms Salisbury, Bed Bath and Beyond Dunedin manager, said she
had sold several hundred onesies to a range of Dunedin
residents from teenagers to senior citizens and ''even big
A onesie was designed as loungewear but had evolved to become
street fashion and was often worn around Dunedin.
''I have seen people at the supermarket rocking out in a
onesie. They have no fear,'' Ms Salisbury said.