An innovative motorcycle show at the Otago Museum has not
only set a recent attendance record, but also attracted ''an
entirely new audience'', organisers say.
One month after the opening of the ''REVolution: 100 Years of
Motorcycles'' show, more than 21,300 people had visited, the
This outcome had ''blown away'' previous attendance figures
at special exhibitions during the past five years.
By comparison, an earlier touring ''Christchurch Quakes''
exhibition had attracted 9400 over the corresponding period
The free exhibition features 105 motorcycles spanning more
than a century, and runs until February 16.
Museum director Dr Ian Griffin said working with outside
groups which had special collections was opening up the
museum to ''an entirely new audience''.
The exhibition had been developed in association with
motorcycle enthusiasts Bill and Jason Veitch, Brian Walker
and Trevor Kempton.
The four men tapped into a vast network of ''serious
enthusiasts'' who agreed to share their motorcycles and
Research showed the exhibition had attracted ''a part of the
market we don't usually see attending in such large
numbers'', Dr Griffin said.
About a third of visitors were in family groups, half the
audience was aged over 51 years and 68% were male.
''There's nothing like a display of stunningly designed and
beautifully crafted machinery to attract this group,'' Dr