Ill health has forced the 67-year-old Sawyers Bay market gardener to retire, and the weekend's Christmas market was his last as a vendor.
Persistent rain meant there were fewer people, but Mr Goddard sold out by 8.45am.
He is proud of what the market achieved by circumventing the hold of supermarkets on the fruit and vegetable business.
He deplores the increasingly centralised food system.
A proposal to produce hospital patient meals in Christchurch, and Foodstuffs' plan to downgrade Dunedin's distribution warehouse were the most recent examples of a ''ridiculous'' system, he said.
It meant people ate produce harvested up to a week ago, rather than the previous day.
When the weekly market was proposed it faced resistance, and he credits former Dunedin mayor Sukhi Turner with helping overcome the bureaucratic hurdles.
It was established in 2003.
Otago Farmers Market general manager Kate Vercoe said the veteran grower would be missed.
And his absence would not be readily filled, because not many young market gardeners were emerging.
Numbers were down on Saturday, but patronage was steady and the rain did not deter people from buying produce.
They were less likely to linger and buy hot food.
