Celebrity Solstice, of the cruise ships that regularly
visit Dunedin, docks at the Beach St wharf in Port Chalmers
yesterday morning. Photo by Gerard O'Brien.
Further unrest among Dunedin tour operators about new
cruise ship protocols, including claims of bribery and bias,
will be addressed at a season-end debriefing.
Operators have been banned by Port Otago from entering the
wharf area to sell products to passengers and crew, in a move
consistent with all other New Zealand ports.
Tours and attractions are instead marketed through a marquee
staffed by Dunedin i-Site employees.
Some tour operators cited reduced business from loss of the
wharf presence and accused i-Site staff of bias towards
Such issues will be addressed at the debriefing, to be held
near the season's end in late April.
The 2013-14 cruise season from October to May was expected to
bring about 148,000 passengers and 65,000 crew to Dunedin on
85 ship visits, and be worth about $32 million to the city.
A tour operator, who asked to remain anonymous, contacted the
Otago Daily Times saying i-Site staff were being
''bribed'' by larger companies which paid a higher commission
that smaller operators could not match.
But i-Site manager Louise van de Vlierd said a standard 12.5%
commission was taken for all bookings, using the same
protocol as used at the Dunedin Visitor Centre.
Ms van de Vlierd said operators who thought otherwise could
be confused by commission rates charged by cruise ship agents
They took between 20% and 30% for booking cruise ship
passengers on tours, before ships even got to Dunedin, and
that had nothing to do with i-Site staff, Ms van de Vlierd
''We have to be totally impartial and our main priority is to
the customer. If they ask for a certain tour, we can't sell
them another to make numbers even,'' she said.
''I would love to be able to fill every single tour every
time a cruise ship is in, but it doesn't happen like that and
it didn't happen last season, either.''
Data collected at the wharf by a University of Otago student
showed about 10% of cruise ship passengers disembarked
without a plan for their time in Dunedin.
About 33% arrived having already booked tours through a
cruise ship agent, about 40% took shuttles into the city
rather than taking tours, and about 10% either did not leave
the ship or chose just to walk around Port Chalmers.
About 5% independently booked tours online before arriving in
Dunedin, and the remainder disembarked undecided.
Those were the passengers who might previously have been
swayed by operators on the wharf, who now asked i-Site staff
which tours and attractions would best suit them.
Ms van de Vlierd said previously the first operators to make
contact with disembarking passengers got business, but now
visitors could consider and evaluate all options displayed
inside the marquee, without bias.
Each operator had an A3 poster space and could pay $90 for
additional brochure space.
Ms van de Vlierd said tours without a minimum capacity were
favoured by passengers.
''If there is a minimum number that have to book for the tour
to proceed, passengers will choose another which is
definitely going,'' she said.
Dunedin City Council visitor industry business development
adviser Sophie Barker said because most passengers planned
tours before they arrived, it was vital operators had
extensive online marketing.
Businesses which had their own websites, as well as a
presence on those of Tourism New Zealand, Tourism Dunedin and
TripAdvisor, were the most popular, she said.
Ms Barker said ultimately operators were responsible for
their own marketing and promotion, but she was always willing
to spend time with those struggling to establish an online
It was a very competitive market, made more so by the
increasing number of tour operators, she said.
''There are a lot of operators in Dunedin, about 40 or so,
and everyone is competing for a slice of the same pie.''