Australian photographer Chris Searl takes images of a model
wearing Bing, Harris and Co garments from the label's
winter 2014 collection, during a fashion shoot in Mason St,
Dunedin, this week. Photo by Lyn Herbert.
Dunedin could be a mecca for film and fashion
photography, location scout Lyn Herbert says.
She has just hosted a fashion photography group from
Australia, in Dunedin to shoot the Bing, Harris and Co winter
Ms Herbert said the fashion label, which had become extremely
popular in Australia, wanted to return to Dunedin where the
firm was established in 1858 as a merchant store for gold
''They wanted to honour the company's history, which of
course is in Dunedin. I can remember Bing Harris from when I
was young, long after it started as a merchant store where
the gold miners could go and get everything they required to
go out in the fields.''
The old Bing, Harris and Co building in High St served as a
backdrop for the fashion shoot, as did the old Otago Daily
Times store in Mason St, where an old delivery truck from the
Leviathan Hotel was used as a prop.
Other locations for the fashion shoot included Port Chalmers,
Whare Flat, Henley, Signal Hill, Mt Cargill, Highcliff Rd and
the rooftop of Consultancy House.
Ms Herbert said the Australian crew was impressed with
Dunedin, particularly its old buildings and stunning vistas.
''They were blown away just about every time we went over a
hill and there was another beautiful view.''
She hoped the shoot would bring more work like it into the
''I don't think Dunedin is promoted enough as a place to come
for film and fashion, and I think we need to be more
proactive about it.''
Ms Herbert said the group included a photographer,
photographer's assistant, two designers, two models, and an
advertising agent, from Sydney, Melbourne and the Gold Coast.
They were in Dunedin for three days from Wednesday, and as
well as Ms Herbert they contracted Dunedin make-up and hair
artists for the project.
It was a boost to the local economy in many ways, Ms Herbert
For example, breakfasts for the entire crew cost about $200
''They paid for accommodation, rental cars, food and drink.
It does bring quite a lot into the economy.''