If you see droves of people running down Castle St, in
Dunedin, next weekend, do not be alarmed - it is just an
advertisement for Night'n Day.
The Dunedin-based company will be filming a television
advertisement campaign in Castle St North, between Dundas and
Brook Sts, from 8am-6pm on March 8 and 9, to be launched
nationwide later this year.
Sarah Ramsay, managing director of Immersion Marketing
Management, the company responsible for the campaign, said it
would be ''fun and ridiculous'', with people dressed as giant
food items being chased by a hungry horde.
''We've got everything from a biker gang made up of 5- to
8-year-olds chasing an ice cream, to some local tradies being
stunned by a sneaky pie, to students craving slushies.''
It was hoped 200-300 people would be involved in the filming.
The company was still seeking extras.
Castle St was chosen because it was an ''iconic
Dunedin City Council technical officer, transportation,
Michael Tannock said the street would be closed in two
Traffic in Howe and Brook Sts would be unaffected.
The company had to obtain permission from residents affected
by the closure.