The Toitu Otago Settlers Museum has enjoyed its best retail
sales since the museum reopened in late 2012, after its $37.5
million redevelopment was completed.
The museum had sold more than $50,000 in retail products at
commercial profit margins since late November, with most
sales concentrated before Christmas, museum acting director
Jennifer Evans said in a report tabled at the museum board's
The museum's traditional Pixie Town exhibition in December
had had a ''very positive effect'' on sales, with almost
$14,000 of toys and games sold over the period, she said.
An influx of tourists had also boosted sales, with jewellery
and postcards popular.