The Toitu Otago Settlers Museum has enjoyed its best retail sales since the museum reopened in late 2012, after its $37.5 million redevelopment was completed.
The museum had sold more than $50,000 in retail products at commercial profit margins since late November, with most sales concentrated before Christmas, museum acting director Jennifer Evans said in a report tabled at the museum board's recent meeting.
The museum's traditional Pixie Town exhibition in December had had a ''very positive effect'' on sales, with almost $14,000 of toys and games sold over the period, she said.
An influx of tourists had also boosted sales, with jewellery and postcards popular.
