Animated Research Ltd chief executive Ian Taylor (right)
and app project leader John Rendall with the America's Cup
app produced by ARL and several other small companies in
Dunedin. Photo supplied.
Dunedin company Animation Research Ltd (ARL) is
celebrating the Sports Emmy Award nomination of an app produced
on a shoestring budget.
The America's Cup Event Authority's official America's Cup
app has been nominated in the outstanding new approaches for
sports event coverage category in the awards, which recognise
US sports television programming, including sports-related
series, live coverage of sporting events, and best sports
The free app, which went viral during the racing, allowed
users to get real-time images, data and graphics, to tap into
on-board cameras and microphones so they could see and hear
the action as it was happening on each yacht during each
ARL chief executive Ian Taylor was yesterday celebrating the
nomination, which he said was huge for the company and for
the several smaller companies that worked with ARL to produce
what he described as ''the ultimate app''.
He was not sure if he would attend the Sports Emmy Awards
ceremony in New York on May 6, but said project leader John
Rendall ''certainly'' deserved to be there.
When ARL took its app, done ''on a handshake'' in
collaboration with three small South Island companies and
ARL, the organisation was receptive, and ARL did not look
None of the companies would have been able to create the app
on their own, he said.
''We just decided to take it on, do it with what we had and a
No8-wire attitude and it worked.''
ARL did not have all the skills needed and the app's creation
involved mobile app developer Stu Sharpe, from Cannonball
Software in Queenstown, Nathan Martin, from Dunedin digital
graphics company Moving Pixel, and a two-man operation out of
Timaru that no longer existed.
''None of these little companies, including us, would have
been able to make it on their own.''
It was also a Dunedin success story, and particularly special
for ARL, which produced the first real-time sports graphics
in the world, for the America's Cup in 1992, Mr Taylor said.
Just being nominated against such other sports broadcasters
as Turner Sports for its live coverage of the 2013 NCAA
(college basketball) March Madness, Directv's mobile/web
applications covering the NFL Sunday Ticket broadcasts and
Directv's coverage of the PGA Tour was ''huge'', and would no
doubt have great value for the company.
''I'm really stoked it got nominated. To win would be
something out of the box.''