At least a dozen international media and travel groups
will visit Dunedin in the next month, resulting in worldwide
exposure for the city.
Tourism Dunedin chief executive Hamish Saxton said April was
a typically busy month for tourism, media and trade
''famils'' (familiarisations), but the coming weeks could set
''It's one of the busiest months from a trade and PR
perspective that I can remember,'' he said.
On Wednesday, journalists from five Shanghai media
institutions arrive in Dunedin, shortly after a contingent of
Shanghai models touch down for iD Dunedin Fashion Week.
Crews for an Indonesian luxury magazine and a German
television production company also arrive in Dunedin early in
April, as well as five visitor market and tourism trade
representatives from Brisbane, who will further promote
Dunedin's direct air link with Australia.
Four United States travel writers will be hosted in Dunedin
later in the month.
In addition to future exposure from visiting groups, Dunedin
is now being featured in various media publications,
including Brisbane Airport's BNE magazine.
Tourism Dunedin has also recently helped host a contingent
from the Japanese ''high end'' magazine Kateigaho, as well as
Blackadder star Sir Anthony ''Tony'' Robinson.
Trade famils to Dunedin in the next few weeks will bring
agents from Indian luxury travel agencies, those from the
South Asian and Southeast Asian markets, Chinese delegates
A national corporate tourism group is also staying in Dunedin
to explore the city's venues and facilities for conferences.
''This is simply promotional activity that we would never be
able to afford to buy as advertising,'' Mr Saxton said.
Tourism Dunedin trade sales representative Gil Abercrombie
will also travel to London and Zurich in the next month to
promote the city abroad and help travel agents include
Dunedin on itineraries.
Mr Saxton said the increasing number of tourism and media
professionals visiting Dunedin was the result of additional
funding through Tourism New Zealand for investment in
emerging markets, and the long-term efforts of Tourism
There was also a widespread push to promote Christchurch as a
viable destination again, which had spin-off benefits for the
entire South Island, he said. Not all return on international
exposure will be immediate.
Corporate events were being planned for as far ahead as 2020,
and many itineraries did not change for at least 18 months,
Mr Saxton said.
Regardless, Dunedin was set to reap the rewards of the
exposure, he said.