Dunedin City Council business development adviser Chanel O'Brien with a copy of a new Dunedin investment prospectus that aims to help boost the city's financial fortunes. Photo by Gregor Richardson.
A new prospectus prepared by the Dunedin City Council is part
of a city-wide push to target more ''high wealth'' national
and international investors, the council says.
The 37-page guide unveiled this week highlights the city and
its success stories, from individual businesses to the city's
education sector, and is being distributed in print and
It has been prepared by the council's economic development
unit to target investors across New Zealand and overseas,
council business development adviser Chanel O'Brien said.
She told the Otago Daily Times that would include
wealthy individuals in New Zealand or overseas who might be
convinced to invest in Dunedin companies.
It would also target expats who might be interested in
returning to New Zealand and setting up new companies in
Dunedin or or in growing existing companies, she said.
''The end game really is about attracting people to Dunedin
who wouldn't necessarily know what we have to offer.
''It's about ensuring Dunedin is actually on the menu of
opportunities for people who could be seeking some of these
sorts of opportunities.''
The document had been prepared with help from members of
Dunedin's investment panel, she said.
It was available online but about 3000 copies had also been
printed, at a cost of $12,000, for distribution in New in
Zealand and overseas, with help from New Zealand Trade and
Enterprise and University of Otago staff. The initiative was
part of a broader push improve the council's relationship
with the business sector, under the banner ''Red Carpet, Not
A separate report by council business development adviser
Margo Reid, updating progress in addressing red tape, would
also be considered at next week's economic development
The report outlined key projects already under way to achieve
that, including a pilot programme testing the effectiveness
of appointing ''relationship managers'' within council to
liaise with potential investors.
The aim was to assign such managers to help those behind
bigger projects, primarily those worth more than $1 million.
The council's city property staff were key players
identifying potential projects and six had so far been
identified, she said.
The council was also running a business clinic at Dunedin's
central library, offering help with business ideas to members
of the public, which was believed to be a New Zealand first.
The city's investment panel had also been meeting regularly
to help potential investors.
The Otago Daily Times reported in February that
process had so far resulted in Chinese investors with plans
for a $60 million international school selecting Dunedin as
their preferred location.
The council was also considering a business survey to better
align its services with business expectations, and a new
communications strategy to ''quietly but intentionally''
change the focus of council staff when dealing with the
The report would be considered by councillors on Monday.