Ethical fashion designer Fiona Clements, of Dunedin, is
urging residents to turn their clothes inside out today as
part of a global initiative to highlight where and how
garments are made, for the first anniversary of the Rana
Plaza collapse in Bangladesh. Photo by Craig Baxter.
Turning clothes inside out today might help save the
people who make them.
Dunedin ethical fashion designer Fiona Clements is urging all
Otago residents to show the labels of their garments as part
of a global initiative to mark the first anniversary of the
Rana Plaza collapse in Bangladesh.
More than 1100 people were killed and about 2500 injured in
the collapse of the eight-storey building, considered to be
the deadliest garment factory accident in history.
Miss Clements said it highlighted the shocking work
conditions of many clothing manufacturing employees, and
sparked a global movement to focus attention on the
importance of ethical fashion.
Today people who photograph themselves with their clothing
labels showing can be part of the international effort to
demand fair trade in the fashion industry by uploading images
through Twitter and Instagram and tagging them #insideout or
The Fashion Revolution Day initiative has reached all corners
of the globe, including Dunedin.
From 6pm to 9pm, Miss Clements will photograph anyone wearing
their clothes inside out at her Senorita AweSUMO atelier at
Trident House in Jetty St.
She will provide polaroids for a donation and give the money
to the Rana Plaza Donors Trust Fund, and offer her workroom
as a studio for those wanting to upload their own
''It's about opening the fashion system to some transparency.
People should be conscious of who has made their clothes and
whether they have been paid a fair wage,'' Miss Clements
The fashion revolution was largely modelled on the fair trade
movement in the food and produce industries, she said.
''That's the most prominent ethical fair trade situation we
have to base it on. Consumers need to be the ones asking
questions because they're the ones buying.''
Italian ethical fashion designer Orsola de Castro is among
the pioneers of the fashion revolution, and an inspiration
for Miss Clements.
''She designs and creates garments using factory off-cuts to
reduce fashion waste. We are all guilty of buying
mass-produced fashion because that's the only source we've
had, but now that's starting to change.''