The Cuckoo's Nest manager Tannia Lee holds fair trade
clothing yesterday outside the Dunedin boutique that is set
to close this month. Photo by Peter McIntosh.
Dunedin ethical boutique The Cuckoo's Nest is closing
after struggling to compete with shops selling mass-produced
The Cuckoo's Nest co-owner Susan Wardell (24), speaking from
Invercargill yesterday, said she was ''heartbroken and
relieved'' when she and co-owner Annika Metua (23) decided to
close the boutique.
''It's taken heart and soul, sweat and tears for this long
and, given we couldn't make the bank statements balance, it
was time to call it quits.''
The boutique would close by the end of the month, she said.
The two Dunedin women opened the boutique in November 2011 to
sell fair trade handcrafted women's clothing and jewellery
produced in developing countries and bought at a fair price.
''Even with the most fantastic, quality handcrafted goods
it's very hard to compete with the mass-produced. We've
enjoyed our journey, and while we are sad to be closing,
maybe the silver lining is that people will be reminded that
how they choose to spend their money really can be
The decision to shut the boutique was made on April 24,
Fashion Revolution Day, which marked the one-year anniversary
of the Bangladesh Rana Plaza textile factory disaster that
killed 1130 garment factory workers, she said.
Mrs Wardell said she would focus on her postdoctoral study
and starting a family, and Ms Metua on her study at a Rotorua