A fake Facebook page purporting to be from the Dunedin police
has been shut down.
Dunedin police launched a page in February last year, which
was now ''liked'' by more than 10,000 people.
Dunedin Clutha Waitaki prevention manager Inspector Mel
Aitken said police had become aware over the past fortnight
that a fake page had been set up.
''Clearly, it is a concern when a page such as this is
created, as it can have a damaging impact on our brand and
the information posted is not authorised by police.''
She confirmed police had contacted Facebook and the offending
site had been removed.
Police had not located the creator of the site.
''Our priority is that our Facebook followers receive
correct, reliable information and/or advice directly from
''The risk is that this page - and other fake pages - could
publish incorrect information and advice, which would be
attributed to the New Zealand police,'' Insp Aitken said.
The Facebook page had been ''hugely successful'', but she
noted it required ''resources, time and an understanding of
your audience''. The page often attracted a strong response
from people and that was reflected in the comments, she said.
''One of the areas of concern we are working to address more
effectively is the likelihood of attracting negative comments
on the page.
''We have community guidelines encouraging visitors to use
the page constructively and will take action against
inappropriate behaviour on our page.''
Recent Facebook comments raised concerns over people
lampooning a wanted man's mug shot.