music phenomenon which imploded more than 30 years ago is set
to break box office records in Dunedin this week.
Abba tribute show Mamma Mia! has exceeded all ticket
sale expectations ahead of its South Island premiere at the
Regent Theatre tonight.
The $420,000 production is a joint venture between promoter
Doug Kamo and the Taieri Musical Society.
''It is a big, big show so, as a promoter, you always have
concerns. You don't want to [financially] damage your
family,'' Mr Kamo said yesterday.
''It's been a big undertaking for the Taieri Musical Society,
too. This is the first time they've stepped outside
Coronation Hall. If it doesn't go well, it could put any
musical society under.''
The producers initially committed to five shows, before being
encouraged by rampant pre-sales to extend the season.
''The first five shows sold very, very well. It really has
been phenomenal. The premium seats sold out in the first
three or four weeks, which is unprecedented in Dunedin. It's
blown all pre-sales for a musical at the Regent out of the
water over the last decade,'' Mr Kamo said.
''We've put a 10th show on now and that's all we're
More than 8000 tickets had been sold for the 1500-seat shows,
with another 238 tickets selling yesterday.
''We're hoping to get close to 11,000 for the season, which
would be staggering.''
A feature of the production is two multimedia components,
including a full LED screen at the back of the stage. The
28-strong cast had been rehearsing since January, Mr Kamo
''We can't wait for the curtain to come up. The cast has
worked so hard. I've never had a cast like it. I'm just proud