The Otago Regional Council will drop the GoBus branding for
its public transport services following the arrival of
Hamilton-based Go Bus Transport Ltd in Dunedin.
Go Bus Transport now operates bus services previously run by
Invercargill Passenger Transport (IPT) as Dunedin Passenger
Transport-CitiBus in the city.
Council corporate services director Wayne Scott said in a
report to the finance and corporate committee at the time the
council's GoBus trademark was registered, Go Bus Transport
was only operating in the North Island.
''Go Bus have continued to operate under the IPT banner in
Otago primarily because of the agreement reached at the time
ORC registered the GoBus trademark in Otago.''
The restriction on the use of the GoBus trademark was only
for contracted services.
Now the company was operating in Dunedin, there was the
potential for confusion between Go Bus Transport and the
council's GoBus network brand, he said.
It did not affect passengers' bus cards as they were branded
Buses running on council-contracted services had GoBus
stickers next to their doors to identify the council service,
but Go Bus Transport was keen to remove those brands to avoid
that confusion, Mr Scott said. The other bus company
operating public services, Ritchies Transport, was also not
keen to continue using the name on their buses.
''Go Bus have, as a courtesy to council, held off rebranding
their school and charter fleet to allow council time to
consider the issue.''
Given the council was about to reprint its timetable, it was
a good time to withdraw its use of the GoBus brand and a
''suitable agreement'' be entered into with Go Bus Transport
for the council's surrender of the trademark, Mr Scott said.
Go Bus Transport had offered to repaint its urban fleet in
their company livery - white with a green and an orange
stripe - within 12 months.