The logos on this Castle St, Dunedin, flat are to be removed. Photo by Peter McIntosh.
A radio station is accusing the Dunedin City Council of being
the ''fun police'' after reluctantly agreeing to remove its
logo from a Dunedin student flat.
This comes after the council earlier this year objected to a
radio station owned by The Radio Network having its logo on
two sides of a Castle St flat as part of a sponsorship
Station promotions manager Paul Lawrence said it was unfair
it had been singled out when other companies had logos on
This included a Dundas St flat sponsored by an energy drink
brand and another in Clyde St sponsored by a bank, Mr
After arguing its case, The Radio Network agreed last month
to remove the logo - which it would do soon - as it would
have cost about $6000 to apply for a resource consent.
''It's a major disappointment for us. We are pretty upset
this is how it has come to an end after five or six years of
[other flats doing] exactly the same thing.''
The sponsorship did no harm and this was a case of the
council being the ''fun police'', he said.
Council resource consent manager Alan Worthington said the
issue was clear-cut for the council.
''It was drawn to our attention and basically we were
compelled to have a look and they had a choice. They could
either apply for consent or remove it.''
The council had assessed the other two flats and, as a
result, it had asked for an energy drink logo to be removed
from a roof.
''The rest of the flat does not trigger rule breaches that
require further action,'' he said.
The other flat had a ''very loose visual association'' with a
bank, which did not require any corrective action.
Each of the three flats had been subject to the same level of
assessment. On the accusation the council was being the ''fun
police'', Mr Worthington said: ''I don't see a sign as being
It was quite different from the practice of students naming
their flats, which was not under threat.
''This is not about naming a flat. It is clearly a marketing
exercise. It's a hoarding as defined by the district plan.''
He noted media attention meant the radio station had gained
''plenty of advantage out of the illegal signage''.