For the first time, Dunedin City Council funding for the
iD Dunedin Fashion Week is set to hit six figures.
The council has allocated $100,000 for next year's event, but
has made sure organisers will get help to attract sponsorship
so they are not so dependent on a local authority with its
own financial restraints.
And the money approved from the council's contestable events
fund was only two-thirds of the $150,000 the organisation
The council yesterday released its funding for the 2014-15
The iD Dunedin Fashion Week was the major benefactor,
receiving $10,000 more than last year, and $20,000 more than
Events assessment subcommittee chairwoman Cr Kate Wilson said
the extra funding was for the iD International Emerging
Designer Awards, which were considered an important aspect of
''Everyone loves the event,'' Cr Wilson said.
But it was a problem the week had become ''so dependent on
the purse of the council'', which was itself in straitened
The council wanted to make sure it was not the only major
sponsor and had called for a new board member - a joint
appointment by the board and the council - to be appointed to
provide assistance in finding sponsorship.
''We all know they've tried very hard - maybe that's a
Dunedin issue,'' Cr Wilson said.
But economic development committee chairman Cr Chris Staynes
and council staff would consider who might be added to the
board to assist.
The level of funding was subject to the satisfactory outcome
of the appointment.
An estimated $2 million was spent on retail, hospitality,
transport and accommodation in Dunedin during last year's
event, although that excluded transport to and from the city
and additional benefits for the wider Otago region.
Media coverage and associated international exposure for
Dunedin was estimated to be worth more than $6 million.iD
committee member Cherry Lucas said she was ''very, very
excited'' by the funding.
''Obviously, it gives us security of funding going forward,''
''We can start planning for 2015 - that's fabulous.''
On the joint appointment to the board to help with
sponsorship, she said: ''If somebody can do that, that's
obviously a good thing.''
Ms Lucas said the emerging designer awards were ''where the
real future for the event'' was.
They attracted plenty of media coverage, something that was
important for the event.
Planning was already under way for next year, with dates
being discussed and sponsors contacted.
The NZ International Science Festival was allocated $5000
less than last year, but director Chris Green said he was
''rapt'' with that.
''We're so grateful to get that support.''
Mr Green said 105 of the 120 events at the festival were
free, and the event funding helped make that happen.
The council allocated $380,000 of funding in total. Fourteen
events applied and nine were successful.
Dunedin City Council event funding 2014-15. -
Dunedin Writers and Readers
International Festival of Historic
iD Dunedin Fashion
The Otago Festival of the
NZ International Science