The new Dunedin Telecom store in George St, Dunedin, which
will be rebranded Spark on Friday. Photo by Gerard O'Brien.
The Telecom rebrand is set to Spark on Friday.
Telecom Dunedin manager Nic Fallows said the retail shop was
relocated last Friday - from the corner of George St and
Moray Pl to the corner of George and St Andrew Sts.
Ms Fallows said the floor space of the new store was about
The move had increased ''foot traffic'' by about 30%.
Since the move, three more staff had been employed - two
full-time and one part-time.
More staff could be employed, she said.
The reaction to the rebrand from Telecom to Spark was mostly
positive, she said.
Public affairs head Conor Roberts said the Dunedin store was
fitted out with permanent Spark branding under cheap and
easily removable ''vinyl'' Telecom branding.
Home, mobile and business general manager Jason Paris said
the rebranding work in New Zealand, including changing the
storefront of the 71 retail stores and 29 business hubs,
would occur mostly on Thursday night.
One hundred and fifty of the most-used phone boxes in New
Zealand would be rebranded with the remainder changed by the
end of October, he said.