All Blacks Test worth $8.15m to Dunedin - report

The June clash between the All Blacks and England at Dunedin's Forsyth Barr Stadium was worth $8.15 million to the city, according to a report released this afternoon. 

DVML chief executive Terry Davies said in a statement the result of the economic impact study was fantastic for Dunedin.

"The experience in the city was incredible. It was my first rugby test weekend and the buzz about the place was terrific.

"The city is $8.15 million better off as a result of the test weekend and we want to be producing more of these economic contributions and positive experiences for the city through events at our venues," he said.

There were 28,507 seats available for the test match, and survey results suggested 17,161 (60%) of tickets were sold to people living outside of the Dunedin City boundaries.

The remaining 11,346 (40%) tickets were purchased by Dunedin residents.

The test was estimated to have attracted about 13,043 visitors who would not otherwise have travelled to the city.

On average, respondents spent 2.3 days/1.7 nights in Dunedin to attend the test match, the report said.

 

  • Full story in tomorrow's ODT

 

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