The June clash between the All Blacks and England at
Dunedin's Forsyth Barr Stadium was worth $8.15 million to the
city, according to a report released this afternoon.
DVML chief executive Terry Davies said in a statement the
result of the economic impact study was fantastic for
"The experience in the city was incredible. It was my first
rugby test weekend and the buzz about the place was terrific.
"The city is $8.15 million better off as a result of the test
weekend and we want to be producing more of these economic
contributions and positive experiences for the city through
events at our venues," he said.
There were 28,507 seats available for the test match, and
survey results suggested 17,161 (60%) of tickets were sold to
people living outside of the Dunedin City boundaries.
The remaining 11,346 (40%) tickets were purchased by Dunedin
The test was estimated to have attracted about 13,043
visitors who would not otherwise have travelled to the city.
On average, respondents spent 2.3 days/1.7 nights in Dunedin
to attend the test match, the report said.
Full story in tomorrow's ODT