‘‘Is this the Southern future you want?'' staff were asked, as they were exhorted to ‘‘celebrate Southern'' by sharing good news stories.
They were invited to fill out a survey, and urged to ‘‘secure'' a place at a ‘‘listening week'' to be held next year.
The commissioner team running the board is targeting culture change to turn around the board's fortunes, and deputy commissioner Graham Crombie is leading the project.
Patients and the wider public are to be included, although initial focus is staff.
A patient survey has been loaded on to the board's website, along with an open invitation to register interest in next year's ‘‘listening sessions''.
‘‘Over the next three months, we plan to listen to thousands of people to develop shared values and tangible behaviours that reflect what we want our future culture to look like in day-to-day interactions with patients and each other.
‘‘These will allow us to see and recognise good practice, recruit new staff who live up to our values, make values-based decisions and measure how we are doing in delivering a great experience - for the people we care for, and all of the people who work in healthcare provision in our region,'' chief executive Carole Heatly said in a press release.
The name of the campaign is ‘‘Southern Future - it's up to us''.
When contacted, Ms Heatly said staff responded well to yesterday's launch, and morale was ‘‘getting better''.
‘‘It's up to us - we can do something really different here. We can make things so much better.''
Asked about planned service changes, Ms Heatly said ‘‘services change and evolve all the time''.
‘‘We endeavour to keep our services current and keep them as contemporary as we can.''
