Meet the Pink Ladies.
The group of enterprising Columba College pupils hopes masses of meringue will make masses of money for the New Zealand Breast Cancer Foundation.
Fifteen girls from the year 13 economics class have been taking part in Young Enterprise, an annual nationwide scheme where pupils create a product to form a business and run it throughout the year.
But this is no schoolyard cake stall.
If the Pink Ladies have their way, their pink pavlovas could be sold in supermarkets nationwide, raising thousands of dollars for the NZBCF.
Armed with spatula-loads of enthusiasm, the teenage businesswomen officially launched their project with a high tea at Columba College last week.
Their focus from the outset had been on helping an organisation, rather than it being solely a profit-driven exercise, marketing manager Simone Reid said.
After bouncing around lots of ideas, they chose NZBCF as a charitable organisation to support, as Columba was a girls' school and most pupils knew someone affected by cancer.
The next approach was to Matthew Heaton at Dunedin business Cowell's Genuine Pavlova, who agreed to create a "limited edition'' pink pavlova.
The first batch was made and sales were initially local to whip up some "hype'' for the project.
It was hoped to get the pavlovas into supermarkets later in the year, which could mean sales of about 40,000, with $1 from each pavlova sold going to the NZBCF, Simone said.
Mr Heaton said breast cancer was a topical issue in New Zealand and it was always good to get behind such a cause.
He also supported the Young Enterprise initiative, saying often students coming out of university did not know anything about running a business.
It was a good way for young people to develop their skills and the Pink Ladies were already going through "some learning curves in the business world''.
Cowell's had made pink pavlovas in the past, but not as a sale line.
It did not affect production of the more conventional-coloured pavlovas.
It just required adding some colouring to the mix.
Mr Heaton believed the potential sales figures touted by the Pink Ladies were achievable, but that depended on the supermarket chains taking it on board.
