Celebrity Cruises, owner of the cruise ship 'Millennium',
have decided to pull out of Australia And New Zealand in
the 2009-10 season. Photo by Jane Dawber.
The cruise industry has hit unsettled seas, with fewer
ships and passengers expected next season.
The 2008-09 season will end next month when Millennium
departs Port Chalmers on April 7, following a record-breaking
season of 64 cruise ship visits, but that feat is unlikely to
be repeated next season.
When Millennium and its 2000 passengers leave from
Port Chalmers, so too does its business, with its owner,
Celebrity Cruises, having decided to pull out of Australia
and New Zealand for the 2009-10 season.
With Millennium originally scheduled to visit Port
Chalmers 11 times next season, the cancellation has reduced
preliminary bookings to 52 visits and tourism representatives
are hoping that number holds.
Despite this season being an "exceptional year", next
season's bookings would still be the second-highest number of
visits on record as long as there were no further
cancellations, Tourism Dunedin chief executive Hamish Saxton
said.
It was too early to know how bookings had been affected by
the recession, he said.
The impact of the economic crisis was likely to impact
heavily on the demographic of cruise ship passengers, with
fewer big-spending American visitors and more Australian
visitors expected, he said.
In an effort to encourage more visitors to visit New Zealand,
Tourism New Zealand was working with cruise ship companies to
help "fill the cruise ships currently scheduled", spokeswoman
Cas Carter said.
"We are also working hard to stimulate interest in New
Zealand in the markets where most of our cruise passengers
come from: Australia and the United States," she said.
Taieri Gorge Railway chief executive Murray Bond said while
there was a "drop-off" in ship numbers next season, many of
the cruise ships were bigger "so it is not as bad as it
sounds".
The loss of Millennium, coupled with fewer American
passengers, would mean an adjustment period for the Dunedin
tourism industry, which had become accustomed to significant
increases in passenger numbers each season.
"But I am optimistic for the future - we will be on that big
upward slope again."
With more Australian cruise ship passengers expected, it was
a possibility shore excursions would be priced in Australian
dollars, making them more attractive for passengers, he said.
A brief by Cruise New Zealand, obtained by the Otago Daily
Times, reveals cruise ship visits to New Zealand are down
83 port calls, equating to the loss of 51,250 passenger port
days.
Millennium's cancellations of 72 port visits equates to
144,000 passenger port days lost but is offset by several
larger cruise ships visiting next season.
One such visitor, the 2100 passenger Sun Princess,
scheduled to visit New Zealand 37 times, will result in
77,700 passenger port days, including six visits to Dunedin
or 12,600 passenger port days.
Other cruise ships visiting Dunedin next season include
Dawn Princess (seven visits), Rhapsody of the
Seas (six visits) and Diamond Princess (six
visits).
- hamish.mcneilly@odt.co.nz
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