TV sports presenter Shuzo Matsuoka models one of the Konaka
wool coats. Photo supplied.
A range of coats using merino wool from Closeburn Station
in the Maniototo has been launched in Tokyo to much media
Suit makers Konaka Co Ltd launched a range of 15-micron New
Zealand wool coats to rival cashmere, under the label Limited
Tony Clarke and Rebecca Crawford, from Closeburn Station,
whose ultrafine wool was used to make the coats, travelled to
Japan for the launch.
Closeburn Station's Tony Clarke and Rebecca Crawford, with
their children Anna and Hayden, pose for photos for a
Japanese wool buyer last month. Photo by Craig Baxter.
They were accompanied by Philip and Wendy Wareing, of Big
Ben and Mt Arrowsmith Stations in Canterbury, who secured an
international contract to extend the Konaka range.
The experience that Konaka wanted to create for its customers
was "so much more than simply buying a new coat", H. Dawson
Ltd New Zealand business development manager Craig Smith
"It's about creating a real link between New Zealand and
Japan," Mr Smith said.
Konaka's chief executive and owner, Kensuke Konaka, an
aviation enthusiast, loved the idea of partnering with Air
Fifty return airfares from Japan to New Zealand would be
given to customers who bought a Limited Wool Premium suit
coat. The coats were retailing for $NZ1500.
Japanese tennis player-turned-television sports presenter
Shuzo Matsuoka modelled the coat, after agreeing to be
ambassador for the range.
New Zealand wine and food were also celebrated as part of the
"We have made a real effort to create a fuller New Zealand
story and, in doing so, we have invited key New Zealand
partners on board with us," Mr Smith said.
"We see tourism as a key part of our strategy to sell New
Zealand wool into our key markets."
Mr Konaka has invited Deputy Prime Minister Bill English to a
meeting and the pair will meet at the New Zealand embassy in
Tokyo next month.