A government focus on primary sector growth, alongside
increasing concerns about the environment, poses challenges for
the future of the agricultural sector, Ravensdown's new chief
executive, Greg Campbell, says.
It was important all sections of the industry worked together
to achieve desired outcomes, Mr Campbell, who started work
this month, said.
The sector was the ''pillar of New Zealand's economic
prosperity'' and it was important soil, water and air was
managed in a sustainable manner.
''Carefully managed pasture-based production is the best way
to meet our output targets while taking care of the
environment,'' he said.
Mr Campbell, who replaced Rodney Green who retired after
nearly 16 years in the position, was previously chief
executive of Ngai Tahu Holdings Group. He is on the board of
various companies and is a past board member of PGG
He has experience in infrastructure, petroleum, rural and
waste management. He is based in Ravensdown's head office in
Christchurch, leading a team of more than 680 employees in
New Zealand and Australia.
The co-operative structure of Ravensdown appealed to him, as
the company was ''not driven by share price or short-term
focus'', he said.
''Essentially, the profits are returned to our owners and
customers. We are able to invest in products and services
that will underpin the company, our owners' businesses and
the future of New Zealand agriculture.''
Mr Campbell's initial focus was to meet as many staff,
suppliers and shareholders as he could.