The New Zealand Merino Company and its chief executive John
Brakenridge have been named as finalists in the 2013 New
Zealand International Business Awards.
The awards are run by New Zealand Trade and Enterprise and
the winners will be announced at a function in Auckland on
The New Zealand Merino Company is a finalist in the most
innovative business model in international business category,
while Mr Brakenridge is a finalist in the outstanding
contribution to international business section.
Under his leadership, the company implemented a strategy to
lift New Zealand merino out of the commodity basket.
Its strategy is to create demand for New Zealand merino
fibre, meat and related products in high-value international
The company handles about 80% of New Zealand's fine-wool
clip, equating to $150 million in fibre sales, of which 70%
last year were under long-term contracts.
In the last financial year, international sales totalled $151
million, a 26% increase on the previous year, and accounted
for 92% of NZM's revenue.
Both Mid Canterbury-based Synlait Milk and West Coast-based
Westland Milk Products are finalists in the best business
operating internationally (over $50 million) category.
Westland Milk Products processes more than 600 million litres
of milk annually and also produces dairy ingredients and
finished products. It exports to more than 40 countries.
In the past four years, annual revenue has increased from
$364 million to $534 million.
Synlait Milk, which processes about 550 million litres of
milk a year, has increased its annual revenue to $377 million
in four years of operation.