Terry Copeland has been appointed chief executive of New
Zealand Young Farmers.
Mr Copeland's background includes management, sales and
marketing, supply chain management, tertiary teaching,
journalism and being a brand ambassador.
His latest post was with Treasury Wine Estates, the second
largest wine company globally. He led the export strategy and
the supply chain team for four years.
Originally from Auckland, Mr Copeland now lives in
Christchurch, and he replaces Richard Fitzgerald, who has
stepped down after 12 years.
Mr Copeland, from a farming background, appreciated the
''rural ethic of honest hard work and not shying away from
the harder decisions life throws us''.
Once starting work on October 1, he planned to ''meet and
engage with as many people within the broader NZYF family,
and reach out to our industry partners. This means getting
around the countryside and soaking up the vast knowledge and
experience and listen to what people think.''
''To have credibility it will take some time for me to really
understand the agriculture sector, where we fit, and what we
can do to improve the pathways for young people to seek
agriculture as their first choice career direction,'' he
Married with four children, he has a postgraduate commerce
and management diploma from the NZ Institute of Corporate
Managers, in association with and Lincoln University.