Deer Industry New Zealand (DINZ) chairman Andy Macfarlane
remains enthusiastic about progress toward getting Government
Primary Growth Partnership (PGP) funding despite jumping the
gun announcing its approval.
At an industry field day at Braemar Station at the end of
last month, Mr Macfarlane said he understood from a meeting
he had attended the previous week that, provided the business
plans lined up, DINZ's bid for PGP funding of $8.3 million
over seven years had been accepted.
However, last week, DINZ amended the information and in a
statement to Courier Country said the deer industry's
application to establish a PGP programme had been approved to
proceed to business case development.
But the programme has not yet been signed off or funding
approved by the Ministry for Primary Industries (MPI).
''The PGP's Independent Advisory Panel considered the deer
industry application and has recommended that the deer
industry start working with MPI to develop a detailed
business case for the investment, which will then go to the
director-general of MPI for final approval.
''Only after that stage has been successfully completed would
a contract be entered into which would allow a PGP programme
to start and any funds from the Government to be directed to
that deer industry programme,'' the statement said.
In an interview, Mr Macfarlane told Courier Country he
was ''hugely enthusiastic'' about the progress to date.
''We have crossed the first hurdle.
''Now it is down to us to convince the Investment Advisory
Panel,'' Mr Macfarlane said.
''The process is running on track for what we want to do for
''We have to prove to the Government and ourselves that we
can make this work.
''This has given us positive momentum we want to build on.''
Mr Macfarlane said he saw this as an opportunity to
demonstrate to the Government and to deer industry levy
payers the proposal ''has legs'' and would make a genuine
contribution to the industry.
The deer industry, in turn, would be able to ''do its bit''
to contribute to the Government's goal of increasing exports,
Mr Macfarlane said he did not know what the timeframe for the
process would be. DINZ made its first bid for PGP funding
last year but was turned down.
Mr Macfarlane told those who attended the field day the
reason given at the time was the plan was not ''connected
closely enough'' to the market.
Under DINZ Passion2Profit strategy, it plans to get the top
venison exporters working together to market chilled and
premium frozen venison as a differentiated, premium brand in
new and developing markets.
It would back this with improving on-farm productivity and
underpin it with quality assurance at each point in the value
chain - transport, processing and market place presentation.