Silver Fern Farms chief executive Keith Cooper (centre)
catches up with Marcus Glucina (left) and Justin Chen, from
NZFocus, at a conference in Dunedin. NZFocus sells a range
of New Zealand-made branded products into China. Photo by
A Chinese delegation has been hosted by Silver Fern Farms
in the largest-scale tour the company has run for customers.
Last week, 45 food industry customers, from a variety of food
marketing and distribution businesses throughout China,
visited farms of Silver Fern Farms' shareholders, and the
co-operative's food production plants in both the North and
The tour culminated in a conference in Dunedin on Thursday.
Last year, China became the co-operative's largest export
market by volume exported and by value. It was a critical
market and one that needed to be managed well and the tour
was part of the approach Silver Fern Farms was taking to
ensure it did just that, chief executive Keith Cooper said.
Dunedin's sister-city relationship with Shanghai and the
city's strong links to the natural environment made it an
appropriate venue for the conference, he said.
The co-operative's New Zealand branded retail range of lamb
cuts will go on sale in Shanghai next month.