New Zealand's largest deer farmer, Landcorp Farming, has
confidence in the future of the deer industry, said its
general manager of farm operations.
Addressing the Deer Industry New Zealand conference in
Methven recently, Graeme Mulligan said the company was
confident in the future of deer farming.
While Landcorp's reliance on dairying would grow
considerably, it was still keen to be in the deer industry.
Deer provided a diversity of product mix to the business and
featured in its revenue strategy.
''We need to farm the farm, not the fashion of the day. If
the land attributes are right, then you've still got the
right animal,'' Mr Mulligan.
The industry was young and the business needed refining to
overcome the challengesTwenty-six Landcorp farms carry deer,
mostly in parallel with their sheep and beef production.
The company had a good balance between venison and velvet
production, Mr Mulligan said, although it would be looking at
the figures to see if it had the balance right.
''We're going to do the figures but it won't be a big
- by Maureen Bishop