Livestreaming of the auction was introduced by PGG Wrightson Wool at the start of this season.
While it was still a trial, feedback from growers had been positive, South Island sales manager Dave Burridge said.
It was not interactive at this stage and growers were not able to place reserves, but it was a means of keeping growers informed and gave them an understanding of the auction system.
There was now a generation of younger farmers who had no understanding of what happened to their wool when it went to the sale.
They had never been to an auction and had little understanding of what occurred. For many farmers, the last they saw of their wool was when it went out the gate, Mr Burridge said.
In the past, not only was wool ''more meaningful'' to farmers but there were also selling centres throughout the South Island.
Now there was only one in Christchurch, yet the ''engine room'' for wool production in the South Island, if not New Zealand, was Otago and Southland.
It was a ''big call'' for farmers to travel to Christchurch to watch their wool being sold, he said.
There were two cameras in the auction room and the company wanted to show active bidding in better-prepared and nicely presented clips, Mr Burridge said.
At this stage, it was only being trialled in Christchurch and was not operative at the North Island wool sale in Napier.
Given the level of interest, he expected it would probably be only ''a matter of time'' before the company looked at introducing it there, Mr Burridge said.
Wool was starting to become ''a little more meaningful'' and while there was still a long way to go, there had definitely been a ''quantum shift'' in supply and demand.
Prices were now between 10% and 15% better than at this time last year and there was ''a real pendulum swing'' back to it being a strong sellers' market, he said.
The next South Island wool sale is next Thursday.