The maker of Marlboro cigarettes has bought the rights to a
tobacco-free "cigarette" which a New Zealand researcher says
will not kill its smokers.
The purchase by Philip Morris International follows rival
British American Tobacco's moves to develop a safe
alternative to tobacco.
The Philip Morris device - a nicotine pyruvate inhaler
invented in the United States - underwent initial testing in
2009 by Health New Zealand and the Christchurch Clinical
Studies Trust.
Christchurch public health physician and Health New Zealand
managing-director Dr Murray Laugesen, who also conducts
research on electronic cigarettes, said the device would give
those addicted to nicotine a safe option.
"It's the best product so far that can rival a cigarette. If
it was in the market already at the right price it would
outclass cigarettes.
In 10 puffs it delivers sufficient nicotine like a
cigarette."
He said the device was likely to become "a life-saving
smoking substitute", which smokers would be happy to adopt.
"The nicotine pyruvate inhaler-cigarette has potential as a
rapid, safe and pleasant way for smokers to obtain nicotine."
He welcomed Philip Morris buying the rights to the device.
"They've got the global capability to market it and the deep
pockets required to develop it," Dr Laugesen said yesterday.
Smoking diseases are thought to be caused mainly by the
toxins in the smoke, rather than the nicotine.
About 20% of New Zealand adults smoke.
Smokers on average die about 10 years prematurely and the
habit kills about 5000 New Zealanders a year. Philip Morris
and British American Tobacco (BAT) say they want to reduce
the harm associated with tobacco.
As tobacco is placed under increasingly strict regulation and
taxation, tobacco companies also face declining sales.
BAT predicted the market for cigarettes - excluding China,
which is largely closed to foreign tobacco companies - was
likely to fall by 2.5% this year. Tobacco sales slumped 10%
in New Zealand last year after a tax increase.
BAT announced last month the creation of a new company,
Nicoventures, to develop and commercialise nicotine delivery
products.
It said the company's aim was to provide smokers with a range
of alternative products "that will offer much of the
experience they expect from a cigarette but without the real
and serious health risks of smoking".
BAT is expected to announce details of a new device soon.
Today is World Smokefree Day.
How it works:
• Liquid nicotine and pyruvic acid mix in a chemical reaction
to form nicotine pyruvate.
• Pyruvic acid used as an aerosol to carry the nicotine to
the lungs.
• It occurs naturally in the human body.
• Device powered by inhalation - no heating.
• Prototype shaped like cigarette but larger.
• Will be miniaturised for sale.
• Inventor expected commercial sales by 2015.
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