The Advertising Standards Authority has upheld a complaint
against an ad for a weight-loss "patch" which claimed to "aid
in weight loss with no exercise and while eating as much as
The direct mail advertisement for Slim Reflex Patches, by
advertiser Quantium Solutions, claimed the product
"stimulates the thyroid gland" and helped to burn fat.
"Lose kilo per day per patch - no exercise ... no calorie
counting ... no risks," it said.
"The Fastest, Easiest and most Powerful fat-busting cure on
The Advertising Standards Authority (ASA) said the
advertisement was lent an "air of authority" by reference to
a "Dr Noble".
"Don't even think about risky gastric bypass or stomach band
surgery ... until you try the amazing Slim ReFlex Patch - the
gastric band in a patch!" Dr Noble said.
Fifteen patches cost $89.90 plus freight.
The ASA's complaints board said these were "extravagant"
claims which promised unrealistic or unsafe rapid weight
It upheld the complaint and ordered the advertisement to be
In another recently released decision, the ASA ordered the
removal of an online advertisement for wrist bracelets which
claimed to assist sports people with their strength, balance,
flexibility and fitness.
The advertisement, which appeared on the website 1-day.co.nz,
claimed to give the wearer the "winning edge".
"Each EKEN Power Band contains 4 nFIT discs, these discs are
put through a process that electrically charges them.
"Each hologram receives a highly concentrated dose of the
frequencies required to produce the highest quality power
band on the market."
The complaint was laid by an A Gilbey, who said there had
only been peer-reviewed study of the product, which
"unequivocally" found they have no effect.
The ASA complaints board said the advertiser, the Eken Power
Bands website, had failed to substantiate its claims, and the
ad was likely to mislead consumers.
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