The floors are concrete and the advertisements are simple
stickmen but the basic tactics are still working.
Not only has Pak'n Save been named New Zealand's cheapest
supermarket for the 12th year in a row, but it has beaten its
competitors by up to 11%.
The annual Consumer NZ survey compared the prices of 40
identical items at supermarkets in seven centres.
Steve Anderson, managing director of Foodstuffs New Zealand,
which owns Pak'n Save and New World, said the gap between its
no-frills supermarkets and the competition appeared to be
increasing, with results up on the 6%-10% savings found in
last year's survey.
"We're conscious that many Kiwis are struggling in the
current economic conditions, and Pak'n Save offers
significant savings for them," Mr Anderson said.
But while it might have been the cheapest, the survey found
some downsides. Pak'n Save does not carry the wide range of
brands and pack sizes found on the shelves of New World and
Competition for second and third place was separated by about
$5 between Countdown and New World - although New World beat
its rival in five of the centres.
Prices varied by up to $23 between the cheapest and most
expensive shopping baskets.
The most expensive regions were Napier-Hastings and
Wellington, but the survey found the most expensive way to
buy groceries was at www.countdown.co.nzCountdown's online
store prices were compared with Wellington's walk-in stores
and added up to just over $140, but delivery bumped up the
cost by $13.25.
Consumer NZ's mystery shoppers hit the supermarkets last
month and bought a list of 40 top-selling products, including
food and drink, personal care and cleaning products.
The survey did not include fresh meat, fish, produce, wine or
- Amelia Wade