Campervan tourists spend $500m - study

Campervan tourists spend close to $500 million a year here, with Australians the biggest spenders.

Research for the Ministry of Business, Innovation and Employment finds that last year almost 64,000 campervans were hired.

International visitors hired 53,710 campervans during 2011, staying an average of 16.8 days and spending $447.9 million in this country. New Zealanders hired 10,220 campervans during the same period, staying an average of 8.9 days and spent $38.1 million outside their home regions.

On average a domestic campervan hire lasted just under 8 nights and an international hire almost 16 nights.

Australians spend the most - $214 a night - while the Dutch spend the least - $173 a night. New Zealanders spend $196 a night on average.

New Zealanders spent $1787 over their entire trip, an average of $196 a night.

International visitors spent $3836 per adult, excluding international airfares, the equivalent of $195 a night over the entire trip.

Just over 42,000 campervan tourists from overseas - 36 per cent - used Air New Zealand to get here, spending $61 million.

Canterbury is the most popular region for international visitors, with 70 per cent going to this region.

All New Zealand regions were visited by more than a quarter of international campervan occupants except Taranaki, which was visited by only 15 per cent.

New Zealanders spent 75 per cent of their nights in paid sites while overseas visitors spent 89 per cent in paid sites.

In the year to March international tourism expenditure totalled $9.6 billion and domestic spending $13.8 billion.

While the motorhome industry is a big earner, there is excess capacity in the market here following a drop off in demand from British and European tourists.

There are an estimated 5500 motorhomes in New Zealand, about 1000 too many according to the industry.

Major operator Tourism Holdings has merged its Maui and Britz fleet with KEA Campers and with United Campervans and Sales in a $69 million deal that will result in 500 fewer motorhomes between those brands.

The research excluded last year's Rugby World Cup visitors to represent a normal year.

- Grant Bradley of the New Zealand Herald

Surpirse, surprise

Oh look, yet another Dunedin citizen trying to find the negative in something positive. Who didn't see that coming?

Tourists' spending

I wonder if the ODT can get hold of comparative figures for cruise ship passengers and people on organised tours. "International visitors [camper van travellers] spent $3836 per adult, excluding international airfares, the equivalent of $195 a night over the entire trip."  I would be interested to learn how this compares with the amount per person per day from tour groups and cruise ships, because I have been told that their bookings to attractions are largely organised by the tour operators and paid to them, and shopping by cruise passengers is limited by the amount of merchandise already available on the ships. Also the destinations they are taken to have to bribe (no matter what it's called, that is what it is) the operators for having tourists delivered to their door.  How much of this indirect spending stays in NZ and how much goes to overseas operatives would help clarify where NZ's major efforts should go towards enhancing the most profitable sector's experience. Then word of mouth would spread, and prospective travellers would be encouraged to take the choice that provided the best experience for them, and at the same time the best income for NZ.

 

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