One of New Zealand's smallest cities is attempting to lure
Aucklanders by cashing in on its cheap housing, ample
employment opportunities and warmer weather.
A campaign led by Bayleys Real Estate and backed by the
Gisborne District Council and the Chamber of Commerce is
being launched, and will include a two-day expo in February
in Auckland to show city-dwellers they can afford the house
of their dreams if they are prepared to travel six hours to
Bayleys Gisborne manager Karen Raureti said about once a week
the office fielded inquiries from out-of-towners - mainly
Aucklanders - looking for a warmer climate and more
Ms Raureti said they were mainly people looking to retire,
but the city was also "screaming out for younger professional
She said in the past there appeared to be a perception that
Gisborne wasn't a place where you could be successful because
it was out on a limb. However she said there were plenty of
jobs available and the lifestyle couldn't be beaten with no
traffic and the city and beach are only 10 minutes away. Last
week her husband popped home from work during his lunch break
and had a swim.
House prices were also a big drawcard. Gisborne's median
house price of $253,000 last month was significantly less
than half of Auckland's, which reached $540,000 during the
There was also plenty of land and plenty of houses available.
A brand new house with a double garage, four bedrooms and two
living areas on an 800sq m section could be bought in the
Copperfields Estate subdivision for about $400,000 because of
cheap land prices. A three bedroom home with a garage could
be picked up for about $220,000.
Gisborne mayor Meng Foon wanted to see more entrepreneurs and
people who ran e-businesses move to Gisborne.
Already 30 online businesses from larger New Zealand cities
and other parts of the world had relocated to Gisborne while
still maintaining their customer bases. There were also more
than 28,000 businesses operating in the district.
"We are a pro-active region, promoting our lifestyle to the
rest of the world and we want businesses to set-up here. And
that's probably one of the easiest ways to do that and be
practical about it as well," Mr Foon said.
"I suppose it's quicker to fly from Gisborne to Auckland (50
minutes) than to drive from the North Shore over to the city
An economic report carried out by the district council
pointed to strong growth potential in the horticulture and
agricultural industries, while Tairawhiti District Hospital
has 14 job vacancies.
Weighing it up
Median house price
Mean temp Dec.
Annual sunshine hours
Annual wet days
Gisborne: Rhythm and Vines, chardonnay capital of New Zealand
Auckland: Christmas in the Park, Sky Tower, City of Sails
- Nikki Preston of the NZ Herald