New Zealand beaches hold the preferred summer activities,
sounds and smells of most New Zealanders, a national survey
Tourism Bay of Plenty surveyed 1033 New Zealanders to
determine the most loved aspects of the Kiwi summer.
Respondents rated being at the beach their favourite summer
Women were more likely to swim and sunbathe than men,
although in total 34% of respondents voted swimming and
sunbathing at the beach their top summer holiday activity.
About 20% said enjoying food and wine was their favourite
summer pastime, while reading and doing nothing were both
preferred by 12% of respondents.
Men were almost three times more likely than women to enjoy
Asked about their favourite summer smell, 32% of respondents
said the beach or sea air, and 30% said a barbecue.
Freshly cut grass was the third most enjoyed summer smell
(10%) and twice as many women as men chose flowers as their
favourite summer aroma.
The sound of waves on the beach was top of the list for 42%
of respondents, followed by birds' dawn chorus (19%) and a
running river or stream (16%).
Less than 5% of respondents said their favourite summer
activities involved electronic or cultural entertainment.