Sanitarium is testing newly installed equipment at its
Christchurch Marmite-making plant and an update on the
breakfast spread's return to supermarket shelves should be
released next week, says general manager Pierre van Heerden.
The product has been unavailable since early last year after
earthquake damage resulted in the facility being shut down
while repair work was undertaken.
Van Heerden said Sanitarium was testing equipment at the
factory and "making sure everything's in a state that we can
start producing [Marmite] again".
He was unwilling to give a "specific date"on when the
facility would be back up-and-running, but said he hoped the
spread would be available to consumers within the next three
"We should be putting out an update next week," van Heerden
said. "Once we've got all the equipment tested we should be
able to put together a time-line."
He said Sanitarium was confident consumers would return to
Marmite from whatever else they'd been spreading on their
toast during the factory closure.
"We're expecting people to come back to Marmite - it is a New
Zealand iconic brand."
Van Heerden said Sanitarium did not have a big publicity
campaign planned for the product's return to stores.
"We expect that once [Marmite] is back on shelves word will
spread so we don't want to get out of stock very quickly."