New Zealand's recognition as a luxury destination by Chinese
travellers will boost the country's profile as a
"high-quality visitor destination", a tourism industry head
New Zealand has been named World's Best Luxury Destination
for 2013 in the Chinese Luxury Travel Awards.
Auckland Airport was also crowned the World's Best Airport,
while Whare Kea Lodge in Wanaka was named the Best
Asia-Pacific Boutique Hotel, and Queenstown Millbrook was
named the Best Asia-Pacific Golf Course.
The awards are decided by members of the Shanghai Travellers
Tourism Industry Association New Zealand chief executive
Martin Snedden said the accolades will boost New Zealand's
reputation in China.
"China has grown rapidly to become New Zealand's second
largest visitor market, with around 200,000 arrivals last
"Tourism operators, Tourism New Zealand, other government
agencies and TIA are putting a lot of resource into getting
more value out of this market, including attracting
higher-value visitors and encouraging them to stay longer,"
"New Zealand's success in these awards is to be celebrated
and will help put us on the map with wealthy Chinese
travellers as a must-visit destination."
Auckland Airport spokesman Glenn Wedlock told Newstalk ZB
that positioning New Zealand as a premium destination for
affluent Chinese visitors is vital for our economy.
- Paul Harper of Herald Online