TV ad pulled after fatal shark attack

An ad showing a shark circling a bikini-clad woman was pulled from screens this week. In the commercial for Lynx deodorants, a male lifeguard rescues the woman.

Spark PR's Luci Marshall said, "It's been pulled from TV, digital and cinema because it would be in terrible taste for it to run after such a terrible experience."

The video was still on YouTube yesterday, where it was first posted on February 3.

- by John Weekes of the Herald on Sunday

 

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