New Zealanders are split over whether it was worthwhile
subsidising Sir Peter Jackson's Hobbit trilogy, a new survey
Warner Bros was given a Government subsidy of more than $60m
to make the movies here, despite some political and public
The UMR Research survey, which the company conducted of its
own volition, found that 42 per cent of New Zealanders
thought they got value for money from the subsidy, while 38
per cent thought they did not.
Males, older New Zealanders and those on higher incomes were
more likely to see value for money in taxpayer backing for
New Zealanders also tended to support Winston Peters' call
for Hollywood companies to repay the subsidy if the films
were successful, with 70 per cent in favour and only 19 per
Even among National voters, 56 per cent were in favour of
paying it back while 30 per cent were opposed.
Results are from questions asked to 1000 New Zealanders in an
online survey conducted between February 22 and March 5.
This coincided with the release of official documents that
revealed the Government was aware a union-imposed boycott on
the film had been lifted, but continued to insist that it was
The survey has a margin of error of +/- 3.1%