TV bosses say New Zealanders are gripped by the America's
Cup. Photo by Reuters
Nearly one million people tuned in to watch Team New
Zealand's nail-biting efforts on Sunday morning - more than 16
times the number of viewers who normally watch TV One during
that time slot.
Sunday usually averages 56,000 viewers between 8am and 10am
but between 8.15am and 8.45am, the channel had an average
audience of 927,000, which was the highest number for all
races last week.
That figure dropped to 900,000 for the second race that
morning in the 9.15am to 9.45am slot, despite it being
The channel had 77 per cent of the audience share over all
New Zealand channels at that time.
TVNZ's head of television, Jeff Latch, said he was excited by
the record numbers.
"New Zealanders are completely gripped by the America's Cup.
Record numbers tuned into TV One's coverage on Sunday morning
- close to a million people, which was over three-quarters of
people watching TV at that time. We're thrilled."
He said multi-screening - where people started watching races
at home on TV and then picked up coverage elsewhere
throughout the day - was more popular during the weekdays.
Mr Latch said yesterday's race saw the network's biggest day
for live streaming with 166,320 streams.
He said live streaming on smartphones, tablets and PCs had
"brought an exciting new dimension to race coverage".
- Jessica McAllen of the New Zealand Herald