Boxing Day sales set record

Yesterday's manic Boxing Day sales were the busiest ever, according to new Paymark figures.

Paymark, which processes around three quarters of New Zealand's electronic transactions, saw a 12 per cent increase in spending on Boxing Day - an additional $14.4 million in retailers' pockets compared to the same day last year.

It follows record-breaking sales on Christmas Eve, with $238.4m through the network, 18.5 per cent up on the same day in 2012, said Paymark Head of Sales & Marketing, Paul Whiston.

"Christmas Eve this year smashed all our records. Not only did we see the highest value through the network ever, we also saw the highest number of transactions - at 4.35 million - and the largest number of transactions per second."

For Boxing Day, deals at clothing and jewellery stores (+16.5 per cent), appliance and whiteware stores (+16.6 per cent), electronics retailers (+12 per cent), and floor covering and furniture stores (+17.5 per cent) brought the shoppers in.

By Lydia Anderson of APNZ

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