Steven Luatua pours beer down the throat of Josh Stol in a
video seen on YouTube.
All Black Steven Luatua last night apologised after
appearing in an online video in which he poured alcohol down a
man's throat as part of a social media craze that challenges
people to drink.
#Neknominate involves someone videoing themselves sculling an
alcoholic drink and "calling out"- or neknominating - a
The video is then uploaded to social media and the nominated
person is pressed to keep the chain going and post a video of
themselves downing a drink as well.
In one video All Blacks and Blues forward Steven Luatua pours
a beer down the throat of another man, who spills the beer
down his chin as he drinks and is cheered on by others in the
The 22-year-old player said it was a poor decision to become
involved in the game which occurred at a private function.
"I'd like to apologise for any harm my involvement may have
caused. When asked to participate I went along with it but in
hindsight I should have dealt with the situation a lot more
He said he was unaware of what the game itself involved and
did not condone irresponsible or dangerous drinking.
Blues head coach Sir John Kirwan said it was a disappointing
error of judgement.
"I've spoken to him about it and he's deeply apologetic. It's
very uncharacteristic of him as he is a great role model and
has always set a good example to others."
Blues chief executive Michael Redman said there were social
media and alcohol policies, alongside education and awareness
programmes, for players.
The craze has quickly gained popularity. A "Neknominations
NZ" Facebook page, started less than a week ago, had almost
6500 "likes" last night.
Alcohol Healthwatch director Rebecca Williams said the
"worrying" game was promoting excessive and quick consumption
of alcohol, made even more troubling due to the element of
"To me it could very well end in something quite tragic," Ms
- Ben Irwin of the New Zealand Herald